These days, it’s not just a good idea for businesses and organizations to be active on social media — it’s necessary. And that includes churches. Studies show that almost 85% of churches now use Facebook. If your church isn’t already utilizing Facebook to reach current and potential members, now is the time to start!
Of course, once your church is on Facebook, you have to figure out what kind of content to post. Right now, video content is king. So the best place to start is with video sermons. Chances are, your church already records sermons. You just have to get it ready for social media.
With these tips (and a little help from Zubtitle), you can have your video sermon ready for social media in no time!
If your sermon is 30 minutes or an hour long, you definitely don’t need to post the whole thing. In fact, when it comes to sharing video content on social media, shorter tends to be better. For Facebook specifically, the ideal length of video content is around 1-2 minutes. Anything longer, and you risk losing your audience’s attention. So when you’re editing your video sermon for social media, think of it as a highlight reel. You don’t need to get the whole message in the video… just the best moments.
Alternatively, you can pull multiple short video soundbites from the same sermon, which will give you multiple pieces of content to share throughout the week!
A mind-blowing 80% of videos on social media are watched on mute. That’s why adding captions to your video is more important than ever. If you don’t have captions, a huge portion of your potential audience could scroll right by your sermon video. Often, people don’t add captions because they think it’s going to be difficult and time-consuming. But it’s not, if you use Zubtitle. Zubtitle is a video captioning tool that helps you increase your video reach and engagement by automatically transcribing the speech in your video. To learn more about Zubtitle’s state-of-the-art software, click here.
To get people to actually watch your video, you have to grab their attention. One of the best ways to do that is with an eye-catching top border headline. This is especially easy with video sermons… your sermon already has a title, right? Just pop that title on the top of your video! Using Zubtitle, you can add a headline to your video sermon and fully customize the font, color, and other styling options.
Sizing is one of those areas that can trip people up when they’re trying to add video content to social media, since every platform has different requirements. It can get confusing trying to resize a video multiple times to get it exactly right for every platform you’re using. This is another piece of the social media puzzle that Zubtitle makes exceedingly simple. With one click, you can resize your video to fit the exact specifications of your chosen platform.
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