6 Ways to Get More Engagement on Your TikTok Videos

TikTok, the land of 60-second creativity, has taken the world by storm. From lip-syncing to dance challenges, DIY tutorials to comedic skits, TikTok is the place to be for anyone looking to have fun, express themselves, and connect with an audience. But how do you ensure your TikTok videos stand out in the crowd and grab that engagement you're looking for? Well, you're in luck because we’ve got some awesome tips to help you get more likes, comments, and shares on your TikTok videos.

6 Ways to Get More Engagement on Your TikTok Videos

1. Hook them from the start

TikTok videos are short, and attention spans are even shorter. You've got about 1.7 seconds to catch a viewer's attention before they scroll away to the next video. So, make those first few seconds count! Start with something intriguing, funny, or visually striking. Whether it's an unexpected twist, a catchy dance move, or a compelling question, grab your audience's attention right off the bat.

2. Use on-screen text and subtitles

In order to get maximum engagement on your TikTok videos, you have to make sure that your video includes text. To start, you should include text on-screen that references what your video is about (and includes your CTA). This text can be added directly through the TikTok editor.

But it’s also important to add subtitles, if you want your video to be more accessible, eye-catching, and favored by TikTok’s algorithm. Luckily, it’s easy to add subtitles with just a couple of clicks when you use Zubtitle’s state-of-the-art software. For more information on adding subtitles to your TikTok video (and a full walkthrough), check out this blog post. 

3. Include the right music

TikTok and music go together like peanut butter and jelly. The right soundtrack can set the mood, make your video memorable, and even inspire trends. Take some time to find the perfect song for your video. Use trending tracks to ride the wave of popular challenges, or pick a catchy tune that complements your content. Remember, TikTok has a vast library of music, so you're sure to find something that fits your style.

And if you're feeling extra creative, why not create your own sounds or remix existing ones? Unique audio can make your video stand out and encourage others to use your sound in their creations.

4. Use the right hashtags

Hashtags aren't just for Instagram or Twitter; they're crucial on TikTok, too. Use relevant and trending hashtags to categorize your content and make it discoverable to a broader audience. Look at what hashtags are popular in your niche and incorporate them into your video description. But don't go overboard; two or three well-chosen hashtags can be more effective than a laundry list of them.

Additionally, consider creating your own unique hashtag to brand your content. Encourage your viewers to use it when they recreate your video or participate in your challenges. It's a fantastic way to build a community around your content.

5. Engage with your audience

TikTok isn't just about posting videos; it's about building a community. When viewers leave comments, take the time to reply and engage with them. Answer their questions, show appreciation for their compliments, and even respond to constructive criticism with grace. The more you engage with your audience, the more likely they are to become loyal followers.

Another way to engage is by creating duets and collaborations with other TikTok users. Duets allow you to share the screen with another user's video, which can be a great way to collaborate or participate in trending challenges. It's a win-win; you get more visibility, and your audience enjoys your creative partnerships.

6. Post consistently and experiment 

Consistency is key in the world of TikTok. Regular posting keeps your audience engaged and coming back for more. Try to establish a posting schedule that works for you, whether it's daily, a few times a week, or on specific days. Consistency helps your content remain visible in viewers' feeds.

Experimentation is also essential. While you might have a niche or style you're comfortable with, don't be afraid to step out of your comfort zone and try something new. TikTok rewards creativity and diversity, and sometimes a fresh approach can lead to viral success.

Remember, engagement on TikTok is all about being authentic, entertaining, and relatable. So, whether you're showcasing your talent, sharing your daily life, or offering valuable tips, make sure it's genuinely you. Being yourself and having fun is the magic sauce that'll keep your audience coming back for more.

Do you want to get more engagement on your TikTok videos? 

Don’t forget to use Zubtitle to edit and optimize your TikTok videos. Just sign up for a free account today and start creating!