Did you know that two professionals join LinkedIn every second? That’s some impressive growth and a lot of potential for organic reach. If you’re not already sharing content on LinkedIn, it’s definitely time to start. But where to begin? As usual, video content is the way to go.
Of course, you have to create great LinkedIn videos before you can share them. So here are some hot tips on how to do just that…
Tips for Creating Great LinkedIn Videos
1. Craft a Compelling Headline
The average person scrolls through approximately 300 feet of social media content daily. Adding an eye-catching, interest-piquing headline to the very top of your video is one of the best ways to stop those fast-scrollers in their paths. When you’re crafting your headline, make sure to use keywords (keeping your target audience in mind), provide value, and create a sense of urgency.
Once you’ve created a compelling headline, add it to the top of your video easily with Zubtitle! All you have to do is sign into your account, upload your video, and navigate to the Style Video menu. There, you can add your title, customize the style, fine-tune its positioning, etc. For a detailed walkthrough on adding a video headline with Zubtitle, just click here.
2. Edit Your Video’s Length
Every social media platform is different when it comes to the optimal runtime for videos. For LinkedIn, it’s recommended that not-so-well-known creators stick to 1-3 minutes of video content. Your best bet is to aim for right around two minutes — that’s the sweet spot.
3. Resize Your Video
Just like length, the ideal sizing for videos varies widely across social media. When you’re optimizing your video for LinkedIn, try to stick with square sizing (which is a 1:1 aspect ratio) simply because it takes up more real estate in the newsfeed. Resizing videos can be a headache, especially if you’re new to video editing.
Luckily, this is a one-click-and-you’re-done step with Zubtitle. When you’re editing your video through Zubtitle, you’ll see a Resize option on the right-hand menu. You can use that menu to choose between four options, and your video will automatically resize on the left-hand side of the screen. For a thorough breakdown of the different aspect ratios and using Zubtitle to resize your video, check out this blog post.
4. Add Captions
These days, adding captions isn’t just a cool option… it’s a necessity. Plenty of people scroll through LinkedIn with no sound because they’re in a place where they can’t exactly listen with their volume cranked up (like the office or during a commute). Plus, even if they have their volume on, LinkedIn videos initially autoplay on mute. That means it would be very easy for a potential viewer to miss your video.
Adding captions allows you to grab their attention and spark their interest enough for them to unmute and continue watching. And it ensures that no one misses out on your awesome video content just because they can’t turn on their volume. Most video creators who don’t add captions have one simple reason: it’s too much work. Well, it used to be. But Zubtitle has fixed that.
Now you don’t have to waste time and money on complicated software or a VA to transcribe your video. Zubtitle’s state-of-the-art software automatically transcribes the speech in your video and converts it to timed captions. To find out more about Zubtitle’s automated video captioning, click here.
5. Don’t Forget Video Quality
Now, let’s be clear: video quality should never supersede content. You can have high production value, but if you’re not creating good content it’s not going to matter. Your message is always more important than having a snazzy-looking video. That being said, you also want to present a professional brand. But you don’t need to run out and buy a ton of high-priced equipment to accomplish that.
When you’re talking about video quality, there are really just two essentials: lighting and audio. To get a clear picture, try to use good natural light or purchase a light (e.g. a ring light). For crisp sound, we recommend purchasing a lavalier or directional mic (neither of which needs to break the bank).
Are you ready to start creating great LinkedIn videos?