Coming up with video pin ideas to create for Pinterest can be easier said than done. Especially since it’s tempting to still label Pinterest as an online scrapbook for recipes and home decor. But, the fact is, Pinterest offers a major opportunity for brands to connect with their target audience and drive meaningful user engagement. Statistics show that advertisers can reach more than 200 million people on Pinterest.
And if you want to maximize your success on Pinterest, then video pins are the key. After all, Pinterest is a highly visual world, making video an obvious choice for content. But Pinterest users also love video content — they watch close to one billion videos a day on the platform. And the platform itself also loves video content. Pinterest actually prioritizes video pins in their internal search, which means that the first content that will show up in search results is relevant video content.
If you’re ready to jump into the world of Pinterest, we’ve got some video pin ideas to get you started.
5 Video Pin Ideas to Create for Pinterest
Mini-Series Video Pins
The quickest and easiest way to get started with creating video pins for Pinterest is by repurposing the video content you already have and turning it into video pins. When it comes to video length on Pinterest, you actually have a decent amount to work with: the current length allowed is anywhere from 4 seconds to 15 minutes. However, Pinterest recommends that video ads not be any longer than 6-15 seconds.
The fact is, users are probably not going to watch a 15-minute long video on Pinterest. And that’s why it can be so effective to recycle your previous video content by breaking it into small chunks and creating a mini-series. This works especially well for videos that involve telling a story, show off products, or spend time delving into something meaningful.
Try splitting those videos up into 30-second chunks (or a little longer, if necessary) and upload them each as separate video pins. Don’t forget to save every video pin to the same board, make the titles clear so viewers can watch them in order, and include relevant keywords in the title and description to boost organic visibility.
Pro tip:When you use Zubtitle to edit your video, our video trimmer makes it easy to quickly trim the front and back end of your video so it’s the perfect length for Pinterest.
Aspirational Video Pins
When you get right down to it, Pinterest is all about aspiration. The act of pinning itself is both a visual and an aspirational act. Users are saving things that they want to do or be, things that inspire them or make them excited for the future. That’s why aspirational videos do so well on the platform.
No matter what your industry or niche, everyone can make an aspirational video — all you have to do is create a video that makes your target audience imagine how your product or service could change their life. If Home Depot can come up with an effective aspirational video pin, so can you.
Short-Form Storytelling Video Pins
Much like aspirational videos, videos that focus on short-form storytelling fit in well on a platform that has such a focus on inspiration and dreaming. You can accomplish this with something as simple as a brand video. If you want your target audience to save your video pin, sharing it with everyone that follows them, then you need to let them know what your brand is all about — how it can help them, what it stands for, why they should care, etc.
Because of the emphasis on “story” in a storytelling video pin, it’s important to remember that (like many social networks) much of the content on Pinterest is viewed with the sound off, since users are typically surfing the platform on their phone or other mobile device. So it’s vital that you’re able to tell your story without relying on audio.
The best way to do that is by adding captions. Try using Zubtitle to quickly and easily add captions and fully optimize your video pins for Pinterest. You can give it a try for free here.
Visually Captivating Video Pins
You only have to scroll through Pinterest for a minute to realize that, maybe more than any other social media platform, it is all about the visual. The only text that displays at all on the screen is the title of the pin directly under the image. If you want to see any more copy, like a caption or description, you have to actually click on the pin.
Of course, you need well-written titles and copy with relevant keywords in order to make your content more easily discoverable. But so much of success on Pinterest depends on being visually compelling. That’s why it’s a good idea to create some video pins that focus mainly on the visual elements. And you don’t have to be a great filmmaker to accomplish that. Check out this video pin from DiGiorno’s for a great example — it’s unique, grabs you visually, and requires absolutely no audio.
How-To Video Pins
Again, Pinterest is very focused on the aspirational. And that’s why incorporating how-to video pins into your content strategy is so effective. You’re hitting on what Pinterest has been all about from the very beginning, while also taking advantage of the more modern fascination with video content.
Whether you’re promoting a product or service, a how-to video is always pretty easy content to produce. Show your audience how to use your product or how to use it in a new and inventive way. If you’re selling a service, show your audience how to do a small element of what you do. Check out this video pin from Canva for some inspiration:
What are your favorite video pin ideas to create for Pinterest?
Share them in the comments! And don’t forget to use Zubtitle to caption and optimize your video pins for Pinterest. Sign up for a free account today and start creating instantly.