October 27, 2023
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5 min read
Getting your face in front of your audience can encourage connection and grow brand awareness. Here are some tips for feeling confident on camera.
As a business owner or entrepreneur, there are going to be moments when you’ll need to step in front of a camera. Mainly because, when it comes to promoting your business on social media, it’s absolutely necessary to have video content. And really successful video content typically features a person’s face. But many people shy away from creating that type of video content because they just don’t feel confident on camera.
Your audience wants to see your face — it helps them connect with you and helps you grow brand awareness. If the only thing holding you back is fear, then we have some tips for being more confident on camera.
Now, let’s be clear — you don’t have to sink thousands into video equipment. As a matter of fact, you’ll likely be surprised at just how affordable the few things you need to film a good video are. But, that being said, having a handful of the right tools can automatically make you feel more confident. It always helps to know that you’re working on a video that will come out looking professional.
If you’re brand new to filming your own video, here’s a simple list of the three things you’ll need to get started.
One of the best ways to walk in front of that camera feeling confident is to know (or at least have a handle on) what you’re going to say before you start filming. There’s no need to write a full, professional script unless that’s going to make you feel best. The length and detail of the script really depend on you and what’s going to make you feel the most confident on camera. The real key here is simply to know yourself and how much preparation you need.
At the bare minimum, try writing up a list of bullet points that touch on three main areas: an attention-grabbing intro (or a hook), a handful of main points, and a compelling call-to-action (asking your audience to follow, comment, subscribe, etc.).
A surefire way to make yourself feel unprepared and anxious is not to have enough time on the clock to comfortably shoot the video. If you have a deadline for this video (self-imposed or otherwise), don’t wait until the last minute. Having a deadline looming over you will only make you feel rushed, especially if you run into unexpected issues with hardware/software, interruptions, and other things that are out of your control.
When you dive into something new, perfectionism can often be the biggest enemy. We wait and wait and wait on trying something we’ve never done, like putting ourselves in front of the camera, because we want to wait until we feel completely prepared and ready. Well here’s the truth: you’ll likely never feel completely prepared and ready. You’re never going to be perfect at something you’ve never done. And that’s where editing comes in.
Knowing that you can edit your video in post-production so that it looks professional and polished can be one of the most confidence-boosting things. And editing your video so that it’s perfectly optimized for social media sharing is easier than ever with Zubtitle. You can use Zubtitle to trim your video’s length, resize and crop, include automatic & timed captions, brand your video with your logo & colors, add an eye-catching headline, and more.
To feel more confident on camera, you need to be able to devote your full attention to being present, remembering your script, staying on your spot(s), etc. That means that it’s vital to limit any possible distractions. As much as possible, try to work in a quiet area with few (or zero) people around. And don’t forget to put that phone on silent!
Here’s the thing: you can plan and prepare and think and buy equipment and write scripts… but at some point, you have to actually start filming. And the only way to truly become your most confident self on camera is to just do it. Get started. Get in front of the camera. Make mistakes. Learn by doing. If you put it off and never start, then you’ll never get the experience you need to really feel confident on camera.
Don’t forget — if you want to use Zubtitle to optimize your videos for social media, you can sign up for a free account today and start creating!
See why creators love using Zubtitle – start editing your videos risk free with two video credits on us!