7 Ways to Get More Reach and Engagement on Instagram Reels

Instagram Reels have become a go-to tool for creators looking to grow their audience and boost engagement. But with so much competition, it’s essential to use smart strategies to ensure your Reels stand out. That’s why we’ve put together a list of seven proven tips to help you increase your reach and engagement on Instagram Reels.

7 Ways to Get More Reach and Engagement on Instagram Reels

1. Hook Your Audience in the First Few Seconds

In the fast-paced world of social media, grabbing attention quickly is key. The first few seconds of your Reel should be compelling enough to stop viewers from scrolling. Start with a visually striking image, a catchy question, or an intriguing statement to hook your audience instantly.

Pro tip: Preview your video’s first 3-5 seconds to ensure it’s engaging. Make sure it sets the tone and encourages viewers to keep watching.

2. Use Trending Music and Audio

One of the best ways to increase your Reel’s reach is by incorporating trending music or sounds. Instagram’s algorithm often boosts content that uses popular audio, helping your Reel get discovered by a larger audience. Take advantage of trending sounds to give your content a boost.

Pro Tip: Keep an eye on the Reels Explore page to find out what audio clips are currently trending, and see how you can creatively use them in your own videos.

3. Add Captions for Better Accessibility 

Nowadays, many viewers watch videos without sound, so captions are essential for maintaining engagement. Including text on your Reels makes them more accessible and ensures that your message comes across clearly, even if the sound is off. Plus, it’s a great way to emphasize key points.

Pro Tip: Use Zubtitle to add accurate and stylish captions to your Reels effortlessly. It will save you time and ensure your captions look professional.

4. Leverage Hashtags Effectively

Using the right hashtags can significantly expand the reach of your Reels. Research relevant hashtags that resonate with your target audience and use a mix of popular, niche, and branded tags. This strategy helps Instagram understand what your content is about and shows it to users who are more likely to engage with it.

Pro Tip: Don’t just use the most popular hashtags; mix in niche ones that align closely with your content. This balance can help you reach more specific audiences who are interested in your niche.

5. Create Engaging, Educational, or Entertaining Content

Content that provides value — whether it’s educational, funny, or visually appealing — tends to perform better. Focus on creating content that informs, entertains, or inspires your audience. When your viewers find your Reel valuable, they are more likely to like, comment, and share it.

Pro Tip: Tutorials, behind-the-scenes clips, and quick tips are all formats that perform well on Reels. Try incorporating these into your content mix to see what resonates most with your audience.

6. Engage Directly with Your Audience 

Engagement is a two-way street. Responding to comments, asking questions, and encouraging viewers to interact with your content boosts your engagement and signals to Instagram’s algorithm that your content is worth promoting. Show that you care about your audience by actively engaging with them.

Pro Tip: End your Reels with a call-to-action (CTA). Encourage viewers to leave a comment, share their thoughts, or even create their own version of your Reel using a branded hashtag.

7. Consistently Post and Analyze Your Performance

Consistency is key when it comes to growing your presence on Instagram. Regularly posting Reels keeps your audience engaged and tells the algorithm that you’re an active creator. Plus, analyzing the performance of your Reels allows you to see what’s working and what isn’t, so you can fine-tune your strategy over time.

Pro Tip: Use Instagram’s Insights to monitor which Reels are getting the most engagement. Track metrics like reach, saves, and shares, and use these insights to guide your content creation.

Do you want to get more reach and engagement on Instagram Reels?

Don’t forget to use Zubtitle’s AI tools and features to help optimize your videos before you post on Instagram. You can use Zubtitle to add automated subtitles, trim your video into shorter clips, include a video headline and progress animation, and more in just a few clicks. Sign up for a free account today and start creating!