Social media is the perfect place for advertising. In fact, studies have shown that 93% of companies have acquired new customers through social media videos. Using video ads on various social media platforms can help your brand achieve higher sales. But first you have to know how to create social media video ads that convert.
Luckily, it’s not too complicated to create high-performing social media video ads. You just need a few tips and tricks to get started — and we’ve got them for you.
8 Tips to Create Social Media Video Ads That Convert
1. Strategize & set goals
Before you ever start creating your social media video ads, you’ll need to start with a strategy and some clear goals. First, ask yourself some questions about what exactly you want to accomplish with this video. Do you want to increase brand awareness? Promote a new product? Attract new followers? Tease an upcoming launch? By defining specific goals, you’ll be able to create a solid strategy and determine a direction for your video content.
2. Guide your audience
The strategy for your video ad should always involve creating a story that will carefully guide your audience. If you want your social media video ads to convert customers, then you have to include a sales element at some point. But you don’t want to come out of the gate with that.
In order to guide your audience and ultimately reach your defined goals, you should lead with value before you start pitching. Try creating a social media video ad that establishes your credibility, connects with your audience, and shows your target customer how you can solve their problem.
3. Start with a bang
Did you know that the human attention span has dropped to 8 seconds? That means that it doesn’t matter how fantastic your video ad’s story is or how much value you’re providing your audience… if you don’t capture their attention in the first few seconds, they’re likely never going to see the rest. Start your social media video ad with a bang by launching with a strong hook, a powerful visual, stirring music, or an inspiring quote. Or a combination of attention-grabbing elements!
4. Keep it short
When it comes to creating social media video ads that convert, one of the keys is keeping it short and sweet. You want to provide value for your audience, but you also want to make it bite-sized and easy to consume.
Every social media platform has different limits for video lengths and recommendations for how long videos ads really should be. Facebook recommends limiting video ads to 15 seconds, while Instagram suggests 60 seconds or less.
5. Use subtitles
You know your social media video ad needs to be short and attention-grabbing. That’s why it’s so important to use subtitles. And subtitles don’t just make your video more eye-catching. They’re also important if your audience is watching your ad with their phone on mute (which approximately 80% of people do when they’re scrolling on social media).
That’s where Zubtitle comes in. With our state-of-the-art captioning software, you can add captions to your video with just a few clicks. Zubtitle is the first automated, on-demand social media video tool that automatically transcribes the speech in your video and converts it to captions. All you have to do is create a free account, upload your video, and let Zubtitle do all the hard work for you.
6. Wrap it up with a CTA
If you want your social media video ads to convert, it’s vital to always end with a call-to-action (CTA). If you want to increase your sales, then your customers need to know what to do after your video is over. Be sure to clearly state exactly what you want your customers to do — tell them to send you an email, follow your page, “click here”, etc.
7. Size your video ad properly
When you’re done creating your video ad, you may wonder… what size should it be? There’s not one simple answer to that question because every social media platform has different requirements when it comes to video sizes. BUT that doesn’t mean resizing your video ad has to be a complicated process.
If you use Zubtitle to edit your social media video ads, it’s surprisingly easy! Our simple video editor allows you to change the size of your video with just one click. Plus, we’ve sorted the aspect ratios by platform, so you can quickly see which size you need for your preferred platform.
8. Optimize & repurpose
You don’t want to put time and effort into creating a social media video ad only to share it on one platform. If you only share your video ad on one platform, then you’re missing out on the opportunity to reach a larger audience (and make more sales). That’s why it’s so important to repurpose your video ad across different social media platforms.
Of course, you can’t just take the same video and stick it on every platform. Each social media platform is different, so you’ll need to optimize your video ad for each one. Luckily, you can do this with just one click on Zubtitle. With our Templates feature, you can easily optimize your video for any social platform. Just select a pre-made template that’s already perfectly styled and sized for your chosen platform. For a full guide on using Zubtitle to optimize your video ad, click here.
Do you want to create social media video ads that convert?