When it comes to content creation, video is king. But if you're looking to create high-performing, good-quality videos for your content marketing, then you need the right gear. Now that doesn’t mean you have to drop a ton of dough. That’s why we’re here. We’ve put together a list of the best video gear for content creation in 2023.
Best Video Gear for Content Creation (in 2023)
The fact is, these days, you can likely film everything you absolutely need on your phone. The cameras built into smartphones are better than ever, and some of the most popular video content is less polished and more casual. That being said, there could be situations where you’d rather have a standalone camera. Or maybe you just prefer the idea of shooting on something other than your iPhone.
Either way, if you’re looking for an option outside of your smartphone, we’ve got you covered. The DJI Pocket 2 is one of the best handheld cameras on the market. This nifty little camera fits comfortably in the palm of your hand, which means it’s perfect for shooting content on the go. But its tiny size doesn’t mean it skimps on features. The lightweight 4K camera offers high image quality, enhanced audio, and an AI editor. If you want a camera that’s a little easier on the budget, try this one.
Audio can be just as important as video. If you want your videos to sound great, you'll need a good microphone. And this one offers broadcast quality, professional-grade without breaking the bank. It’s wearable, which makes it perfect for interviews and talking heads. This omnidirectional microphone is portable, discreet, comes with a Kevlar reinforced cable, and is compatible with iOS devices and select Android devices.
Whether you’re using your smartphone or a separate camera, there’s a good chance that you’ll want to shoot some of your videos while you’re actually holding the camera. But there will be plenty of situations where you might need to take the camera off your hands. And that’s where a tripod comes in.
This flexible tripod is perfect for filming on-the-go because it’s easy to carry along with you. Its ball-and-socket design ensures that you can secure your video equipment to virtually any surface. You can stand it up on a flat surface or even wrap it around a tree branch or a railing, so you know you’ll always get your perfect shot. You can choose the Sport model for your smartphone (or other small device) or get the GorillaPod 3K (GorillaPod 3K Kit) for compact mirrorless cameras.
Good lighting is essential for any video production. If you’re shooting indoors, you definitely want to use lighting to eliminate shadows and harsh highlights. And most content creators don’t need anything fancier than the trusty ring light. This ring light comes with a tripod stand and a phone holder, making it perfect for video content creators of all types. The tripod is lightweight but stable, and the ring light includes three different light modes (white, warm white, and warm yellow).
Once you’ve filmed your video, you’ll need to edit it and optimize for social media. That’s where Zubtitle comes in. If you want to automatically generate subtitles, edit your video with just a few clicks, and take advantage of AI tools, Zubtitle should be your go-to. With our AI features, you can automatically generate video headlines, social media posts, video summaries, hashtags, and video timelines.
You can also use Zubtitle to quickly style your videos using pre-made or custom templates, enhance your content with eye-catching top border headlines, trim your videos quickly, include cool progress bar animations, watermark your videos with your logo, and resize/crop your videos so they’re ready for social media.
What is your favorite video gear for content creation? Tell us in the comments!
And don’t forget — if you want to use Zubtitle to edit and optimize all of your video content, you can sign up for a free account and start creating today!