Explainer Videos: Why Your Business Needs Them and How to Make Them

Did you know that 91% of businesses now use video as a marketing tool? There’s no doubt about it, video content is king nowadays. And among the various types of video content, explainer videos stand out as particularly powerful. They’re concise, engaging, and can communicate complex ideas in just a few minutes. But why exactly does your business need explainer videos, and how can you create them effectively? Let’s dive in.

Explainer Videos: Why Your Business Needs Them and How to Make Them

1. Why Your Business Needs Explainer Videos

Engagement and Retention

Explainer videos are designed to capture attention quickly and make even the most complex ideas easy to understand. Whether you’re introducing a new product, explaining a service, or educating your audience on a specific topic, an explainer video can make the message stick. Viewers are far more likely to engage with a video than with text alone, which means your message is more likely to be seen, understood, and remembered.

Improved Conversion Rates

One of the most compelling reasons to use explainer videos is their ability to drive conversions. A well-crafted explainer video can guide potential customers through your sales funnel by clearly illustrating how your product or service solves their problems. According to studies, landing pages with explainer videos can increase conversion rates by up to 80%. By providing clarity and building trust, these videos can turn casual browsers into loyal customers.

SEO Benefits

Adding video content, especially on key pages like your homepage or product pages, can significantly improve your SEO rankings. Search engines prioritize content that engages users, and videos are a surefire way to do that. Plus, videos can keep visitors on your site longer, which is another positive signal to search engines.

Brand Trust and Credibility

In the crowded digital marketplace, trust is everything. Explainer videos, when done right, can establish your brand as an authority in your niche. They show that you’re willing to invest in educating your audience, which can go a long way in building credibility. Customers are more likely to trust a brand that provides clear, helpful information upfront.

TL;DR pro tip: Integrate explainer videos into your most important web pages to boost both engagement and search engine visibility.

2. How to Make Effective Explainer Videos

Step 1: Define Your Objective

Before you start creating an explainer video, it’s crucial to define what you want to achieve. Are you trying to explain how your product works? Solve a common customer pain point? Introduce a new service? Your objective will guide the content and style of your video.

TL;DR pro tip: Start your video with a clear value proposition or a problem-solving angle to immediately hook your audience.

Step 2: Know Your Audience

Understanding your audience is key to making an effective explainer video. Consider who they are, what they care about, and how your product or service can meet their needs. Tailor your message, tone, and style to resonate with your target demographic.

TL;DR pro tip: Use language and visuals that align with your audience’s preferences and expectations to create a connection from the start.

Step 3: Scriptwriting

A great explainer video starts with a strong script. Your script should be clear, concise, and focused on telling a story that resonates with your audience. Avoid jargon and keep the language simple. The script should also include a strong call to action (CTA) that tells viewers exactly what to do next.

TL;DR pro tip: Keep it short and sweet—aim for a video length of 1-2 minutes, focusing on solving a specific problem for the viewer.

Step 4: Create a Storyboard

Storyboarding is an essential step that helps you visualize the flow of your video before production begins. It’s like creating a blueprint for your video, where you map out each scene, transition, and key message. Even simple sketches can help you ensure that your video flows logically and covers all the important points.

TL;DR pro tip: Don’t skip the storyboard—it can save you time and effort during the production phase.

Step 5: Choose the Right Style

Explainer videos come in various styles, from animated to live-action to whiteboard. The style you choose should align with your brand and the message you want to convey. For example, animated videos are great for simplifying complex concepts, while live-action videos might be more suitable for showcasing a tangible product.

TL;DR pro tip: Choose a style that best represents your brand and makes the content easy for your audience to digest.

Step 6: Production and Editing

Once you’ve scripted and storyboarded your video, it’s time to bring it to life. High-quality production and editing are crucial for making your video look professional. This is where tools like Zubtitle can be incredibly helpful. With Zubtitle, you can easily add subtitles, logos, and progress bars to your videos, making them more engaging and accessible.

TL;DR pro tip: Ensure your video is polished and professional. Subtitles are especially important for social media, where videos often autoplay without sound.

Step 7: Optimize for SEO and Distribution

Creating a great explainer video is only half the battle — you also need to make sure it’s seen. Optimize your video for search engines by including relevant keywords in the title, description, and tags. Then, choose the right platforms for distribution, whether it’s your website, YouTube, or social media channels.

TL;DR pro tip: Share your video across multiple platforms, and don’t forget to include it in email campaigns and on landing pages to maximize its reach.

3. Common Mistakes to Avoid in Explainer Videos

• Overcomplicating the Message: Keep your message simple and straightforward. The goal is to explain, not to overwhelm.
• Ignoring the Audience: Always create with your audience in mind. A video that doesn’t resonate with viewers won’t be effective, no matter how well-produced it is.
• Poor Production Quality: Cutting corners on production can make your brand look unprofessional. Invest in quality video production to ensure your content reflects your brand’s standards.
• Lack of a Strong Call to Action: Every explainer video should end with a clear, actionable CTA. Don’t leave your audience wondering what to do next—guide them to the next step.

Are you using explainer videos for your business?

Explainer videos are a powerful tool for any business looking to boost engagement, build trust, and drive conversions. By following the steps outlined above, you can create high-quality explainer videos that effectively communicate your message and resonate with your audience.

At Zubtitle, we’re here to help you make the most of your explainer videos. Our platform offers a range of AI-powered tools designed to simplify video editing and enhance your content. Ready to create your first explainer video? Start creating today for free and see how easy it is to take your content to the next level.