How to Add Captions to Facebook Ad Videos in 2025

In 2025, Facebook ads are still one of the best ways to connect with your audience, generate leads, and build brand loyalty. But in today’s crowded digital landscape, it’s not enough to simply create a video ad and hope for the best. To make your investment count, there’s one critical step you can’t afford to skip: adding captions.

Why? Because the way people consume video content has shifted dramatically. Studies consistently show that 80% of social media users watch videos on mute. If your Facebook ad doesn’t include captions, a huge chunk of your audience might scroll past without understanding your message.

The good news? Adding captions doesn’t have to be a headache. With the right tools, it’s quick, easy, and even fun. Ready to give your Facebook ad videos a competitive edge? Let’s walk through how to add captions in three simple steps using Zubtitle.

How to Add Captions to Facebook Ad Videos in 2025

Why Captions Are Essential for Facebook Ad Videos in 2025

Captions aren’t just an optional feature — they’re a must-have for Facebook ad videos this year. Here’s why:

1. People Watch on Mute: Facebook auto-plays videos on mute by default, and most viewers won’t turn on the sound. Captions ensure your message still gets across.
2. Increased Engagement: Captions make your videos more engaging by holding viewers’ attention longer. This improves watch time, ad performance, and ROI.
3. Improved Accessibility: Make your content inclusive for viewers who are hard of hearing or prefer to watch without sound.
4. Better SEO Performance: Captions improve discoverability by providing text for algorithms to index, giving your ad a boost in search results.

How to Add Captions to Facebook Ad Videos with Zubtitle

Here’s the best part: adding captions to your Facebook ad videos doesn’t have to be time-consuming or complicated. With Zubtitle, it’s as easy as 1-2-3.

Step 1: Upload Your Video

Start by creating or logging into your Zubtitle account. Once you’re in, click the yellow “Add New Video” button and upload your video file. Whether your ad is a product demo, testimonial, or brand story, make sure your video grabs attention in the first three seconds and is optimized for a vertical or square format — both of which dominate Facebook feeds in 2025.

Step 2: Edit Your Captions

After uploading your video, Zubtitle’s AI gets to work. It automatically transcribes the speech in your video and converts it into perfectly timed captions.

Now, all you have to do is review and tweak the captions. Correct any spelling or grammar errors, adjust the timing if needed, and ensure the captions accurately reflect your script. Zubtitle’s intuitive point-and-click editor makes this process seamless, even if you’re new to video editing.

3. Style Your Captions

Once the text is ready, it’s time to customize the look of your captions. Head over to the Text Styles menu, where you can:

• Choose from a variety of fonts (or upload a custom font).
• Adjust the font size, color, and background.
• Fine-tune the positioning of your captions for a polished, professional appearance.

Pro tip: Match your caption style to your brand’s colors and fonts for a cohesive look that reinforces your identity.

When everything looks perfect, you’re ready to download your captioned video and upload it to Facebook Ads Manager!

Bonus Tips for Facebook Ad Success in 2025

Want to take your Facebook ad videos to the next level? Here are some additional tips for crushing it this year:

1. Vertical and Square Formats: Optimize for mobile-first users by sticking to vertical or square video formats, which perform significantly better in Facebook and Instagram feeds.
2. Short and Sweet: Attention spans are shorter than ever. Aim to keep your ad under 30 seconds for maximum impact.
3. Sound On and Off: While captions cater to viewers watching on mute, don’t neglect your audio! Use clear voiceovers or music that complements your message.
4. A/B Test Your Videos: Experiment with different captions, visuals, and ad copy to see what resonates best with your audience.
5. Leverage Analytics: Use Facebook Ads Manager to track engagement, click-through rates, and conversions. Use these insights to refine your future campaigns.

Why Zubtitle Is the Best Choice for Captioning Facebook Ad Videos

Adding captions might seem like just another task on your to-do list, but Zubtitle makes it quick and painless. Here’s why it’s the go-to tool for creators and businesses:

• Automatic Transcription: AI-powered captions save you time and effort.
• Customization Options: Tailor your captions to match your brand’s look and feel.
• Polished Results: Get professional-quality captions that elevate your video’s impact.
• Ease of Use: No experience? No problem. Zubtitle is designed with simplicity in mind.

Ready to Caption Your Facebook Ad Videos?

In 2025, captions aren’t optional — they’re the key to standing out in a crowded digital landscape. With Zubtitle, you can create scroll-stopping, professional videos that engage your audience and maximize your ad performance.

Don’t let your message get lost in the silent scroll. Sign up for a free Zubtitle account today and start creating captioned videos that drive results!