How to Grow Your Small Business with Video Marketing

Do you want to boost sales, enhance brand awareness, and grow your small business with video marketing? We've got tips to get you started.

October 29, 2023
5 min read
How to grow your small business with video marketing

We get it — being a small business owner can be overwhelming. You’ve got a million tasks on your plate every day, and the last thing you want to do is add another responsibility (like video marketing) to that list. But here’s the thing: if you want to grow your small business then video marketing is essential. And it doesn’t have to be hard!

It can be intimidating to jump into video marketing as a small business, especially since you see so many enormous brands, like Nike or Coca-Cola, putting out big-budget video ads. But one of the best things about video marketing is that you don’t need to put tons of money into your videos. In fact, thanks to social media, videos made by small businesses or creators have just as much potential to go viral as ones from major brands.

If you want to boost sales, enhance brand awareness, and grow your small business with video marketing, then we’ve got all of the tips you need to get started!

How to Grow Your Small Business with Video Marketing

Tell Your Story With Video

Because they’re more personal and give you a chance to show visuals like your face, your location, and your employees, videos are the perfect way to tell your brand story. A video introducing your brand and telling your story allows you to connect with your audience, get them familiar with your history and your mission, and show them what sets you apart from the competition. 

The best part about telling your brand story through video marketing is that you can use so many types of videos to do this. If you want a video that’s more produced, you can film a video giving a tour of your location, a behind-the-scenes look at your operations, or quick interviews with employees. If you want to stick with something more casual, telling your brand story can be as simple as doing a live Q&A video on Instagram.

Create Customer Testimonial Videos

One of the best ways to grow your small business with video marketing is by leveraging the power of customer testimonial videos. There’s a reason why even world-dominating companies (think Adidas or Disney) invest money in testimonial videos. Statistics have shown that they deliver results! According to studies, 72% of customers say positive testimonials increase their trust in a business, and 88% trust testimonials from strangers as much as recommendations from friends and family.

The social proof provided by customer testimonial videos is unmatched. And social proof is a necessary element for growing your small business. When it comes to actually creating a customer testimonial video, focus on having your customer detail exactly what they love about your product or service and how it helped them, solved their problem, or made their life better.

Try Product Videos

To grow your small business, you need to show your target audience why they need what you’re selling. And that’s where product videos come in. Remember that you don’t actually need a physical product to produce a product video. If your small business provides a service instead of a product, you can still use videos to demonstrate its importance and how your service solves your ideal customer’s pain points. 

Think of your product video as your virtual salesperson, responsible for converting visitors into customers. The key to a product (or service) video is to keep it short, simple, and to the point. Ideally, your product video should be shareable and bite-sized, ensuring that your followers will watch to the very end and be more likely to share it on their own accounts.

Use Subtitles

If you want to maximize potential growth for your small business, then it’s essential to add subtitles to your videos. Studies have shown that 80% of people scroll social media on mute. That means that even if you create fantastic videos for your small business that showcase your brand story and your products or highlight compelling customer testimonials, the majority of your audience will probably miss out if you don’t include subtitles. 

The best way to quickly and easily add subtitles to your videos is with Zubtitle! Zubtitle’s state-of-the-art software allows you to add captions with just one click — plus, you can edit and optimize your video for any social media platform. For more information on Zubtitle’s capabilities (and a full walkthrough), check out this video

Do you want to grow your small business with video marketing? 

Don’t forget to caption and optimize all of your videos for your small business with Zubtitle. You can sign up for an account here and start creating for FREE!

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