We know you know that Instagram Stories is a popular platform for social media marketing. In fact, studies have shown that at least half a billion people view Instagram Stories every day. But did you realize that over one-third of the videos viewed there are business-related?
With that in mind, it’s no surprise that LinkedIn has launched its own feature called LinkedIn Stories. LinkedIn reportedly wanted to offer members a new way to interact in a manner that’s light and fun without having to create perfect content that will be linked to your profile forever.
You probably already have tons of video content that you’ve created for your brand. But how do you optimize your videos for LinkedIn Stories? There are a few features you’ll want to include — and they’re easy to add when you use Zubtitle!
How to Optimize Your Videos for LinkedIn Stories
Resize to Vertical
A huge part of optimizing your videos for any social media platform is choosing the correct size. And that can be easier said than done since every social media platform has different requirements and preferences when it comes to video sizes. When it comes to LinkedIn Stories (and Instagram Stories and Facebook Stories…), the go-to size is a 9:16 aspect ratio.
Of course, knowing the correct size and actually resizing your video are two different things. If you’re not a professional video editor, resizing your video can be confusing or frustrating. That’s why we included a resizing and cropping feature when we built Zubtitle. Once you’ve uploaded and edited your video in Zubtitle, you can quickly optimize it for LinkedIn Stories by simply clicking the Resize option from the right-hand menu and selecting the 9:16 option.
Trim to 20-Second Clips
Much like Instagram Stories, the Stories feature on LinkedIn has time limitations. On LinkedIn Stories, you’ll have to limit your clips to 20 seconds. As soon as you upload your video to Zubtitle, you'll have the option to trim your video with our simple drag-and-drop editor. With this tool, you can quickly trim the front and back end of your video.
People tend to scroll through Stories (and social media in general) when they’re out and about. And, as a result, people also tend to scroll through social media with their volume on mute. That’s why approximately 80% of social videos are watched on mute. So when you upload a video to social media (whether it’s on LinkedIn Stories, Facebook, your Instagram grid, etc.), you always want to include subtitles.
If you don’t want to waste time transcribing and captioning all of your videos, then we’ve got some good news for you: you can use Zubtitle’s auto-caption feature to make it quick and easy! Zubtitle is the first automated, on-demand social media video tool that automatically transcribes the speech in your video and converts it to captions. All you have to do is upload your video, let Zubtitle do the hard work, and then customize and edit the final product.
Add Your Logo
Anytime you post one of your videos on social media, you obviously want everyone who sees it to associate it with your brand. But this is especially vital on LinkedIn, a social media platform that’s all about networking and spreading brand awareness. When you use Zubtitle to optimize your videos for LinkedIn Stories, you can add your brand’s logo to your video with just a couple of clicks. By adding your logo to your LinkedIn Stories, you’ll be branding your content in an obvious way and making a lasting impression on your viewers. For a detailed walkthrough on adding a logo to your videos with Zubtitle, check out this article.
Are you ready to optimize your videos for LinkedIn Stories?
Sign up for a free account and start creating today!