How to Repurpose Your Video Transcript for Content Marketing

One of the best ways to maximize the impact of your video is to repurpose your video transcript for content marketing. And we're here to show you how to do it!

How to repurpose your video transcript for content marketing

Video marketing is one of the most effective ways to engage your audience and build your brand. However, creating a video is just the beginning. To maximize the impact of your video, it's important to repurpose the content in a variety of ways and mediums. One of the best ways to do this is by repurposing your video transcripts into great pieces of content for marketing. We’re here to show you how to quickly and easily take one video transcript and turn it into multiple pieces of content.

How to Repurpose Your Video Transcript for Content Marketing

1. Choose the right video

The first step is to choose the right video to repurpose. Look for videos that have performed well in terms of engagement and views. These are the videos that are most likely to generate interest when repurposed in different ways.

2. Transcribe your video

Once you've chosen the video you want to repurpose, the next step is to transcribe it. Transcribing your video allows you to have a written version of the audio content that you can then use and repurpose in different ways.

Of course, you could transcribe every spoken word in your video yourself. But if the video is more than a few seconds long, that can take a good chunk of time out of your day. And there’s no reason to waste your valuable time like that, especially when AI is easily accessible and affordable. Why not let it do the hard work for you?

When you use Zubtitle, you can transcribe your entire video in just one click. When you upload your video to Zubtitle and let our AI tool convert your audio into timed captions, you also get access to a downloadable video transcript. 

3. Edit your video transcript

Now that you have your video transcript, you'll want to edit it for readability and clarity. Remove any filler words or phrases, and make sure the text flows well. You can also add headings, subheadings, and bullet points to make the content easier to read.

4. Repurpose your transcript

Now that you have a polished transcript, it's time to repurpose it into different formats. Here are a few ideas:

Blog posts

Turn your transcript into a blog post by editing it further and adding relevant images, links, and graphics.

Social media posts

If you want to turn your video transcript into short and easy-to-consume social media posts, Zubtitle’s got you covered. Let our AI functionality automatically summarize your video content into a short post designed to perform effectively on social media. Just scroll down in our AI menu and click Generate Social Media Post.

Email newsletters

Use your transcript as the basis for an email newsletter, breaking it up into smaller sections with relevant headings.


Convert the key points of your video transcript into an infographic (use a site like Canva to easily create beautiful infographics) and share it on your social media platforms.


Combine several of your transcripts into an ebook, offering your audience a more in-depth look at a particular topic.

By repurposing your video transcripts into different formats, you can reach a wider audience and reinforce your message across different channels.

5. Track Your Results

Finally, it's important to track your results to see how your repurposed content is performing. Use tools like Google Analytics and social media analytics to measure engagement, views, and click-through rates.

Are you ready to repurpose your video transcript for content marketing?

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