Video marketing is an incredibly effective tool for businesses, but we know it's not always easy to create and publish videos on a regular basis. But here’s the good news… there are tools that you can use to improve your video content and even add automated captions — like Zubtitle. With Zubtitle’s auto-captioning software, you can automatically generate captions for your videos in just seconds.
And captions are so important on social media, especially since more than 80% of social media videos are watched on mute. The inclusion of high-quality captions can improve your viewers' experience while also boosting engagement and views on channels like Facebook and YouTube. Keep reading to find out how you can use our auto-captioning software to improve your video content!
How To Use Auto-Captioning Software To Improve Your Video Content
Video marketing is continuing to gain traction
Video content isn’t slowing down online. In fact, it’s only getting more popular. According to studies, 86% of video marketers say video has been effective for generating leads. If you’re looking for ways to engage with your audience and build trust with them, then it’s time to get into the video content game! We’re going to give you some tips and pointers on how auto-captioning software like Zubtitle can help you improve your video content so that it gets better results and conversions.
Creating video content isn't always easy
If you're serious about creating video content, then you've probably already realized that it isn't always easy. Creating quality videos takes a lot of time and planning, even for the most experienced content creators. With all of the creative force needed to brainstorm, plan, and execute your video, by the time you get to the editing stage you probably don’t want to spend hours in front of a complicated editing software.
But what if there was an easier way? Now there is! Zubtitle’s simple, state-of-the-art software makes it possible for anyone with a computer and internet connection to create captions for their videos quickly and easily — no editing experience needed!
Auto-captioning software can make your video marketing strategy easier
Zubtitle’s auto-captioning software can make your video marketing strategy easier. The benefit of Zubtitle is that it takes your audio and automatically converts it to timed captions, with just the click of a button. This saves time, which is important for busy creators and marketers who are trying to get their content out there as quickly as possible. Zubtitle also allows you to create captions in more than 60 spoken languages so that more people can enjoy your videos from around the world.
Video captions are necessary
Video captions are one of the most important aspects of a video, but they're often overlooked by creators. The fact is, captions aren’t just a nice addition to your video content… they’re a necessity. Studies have shown that captioned videos receive 40% more views than those without captions. So if you want to maximize your reach on social media, it’s definitely worth the few extra seconds that it takes to add captions with Zubtitle.
Custom design video captions to match your branding
You can use video captions in your videos to tell a story about a product or service. And when you use Zubtitle, you can also make sure that your video match’s your branding, so that all of your content is cohesive and recognizable. With Zubtitle, you can easily add a logo, watermark, and other branding elements to your videos. You can even upload your brand’s colors and fonts to use for your captions.
Use animated video captions to grab more attention with your videos
Animated video captions add a fun, unique element to your videos. With animated video captions, you can get more views and engagement, increase watch times, and stand out on social media!
To create animated video captions, all you have to do is create a free Zubtitle account and upload your video. Once you’re on the editing screen, just look for the Text Motion menu on the right-hand toolbar. You can select one of our two animation styles: "Appear" animates your captions to show up one after the other as you speak each word. "Highlight" adds a pop of color to each word, allowing you to customize both the Text and Fill colors.
Review and edit your auto-captions before publishing
Before you render your video with Zubtitle, make sure you follow a few best practices for your captions…
Proofread your auto-captions
Make sure your captions are accurate, error-free, and consistent with the video content
Check for spelling mistakes in words like: "your" vs. "you're," or "to" vs. "too”
Check for grammar mistakes in sentences such as: Incorrect verb tenses (for example, using “had been” when it should be “have been”), incorrect word endings ("there", not "their") and missing articles (such as when you type "a car" instead of "car")
Make sure that sentence structure is correct; check punctuation marks at the end of each sentence, too! Also make sure there aren't any run-on sentences because they can be very confusing to read aloud if they're not broken up into smaller sentences with periods where needed; this applies especially when describing more complex ideas involving multiple clauses connected by conjunctions like "and", “but” etcetera."
Auto-captioning software can help you post more videos to your social media channels in less time
Using Zubtitle not only helps you create captions for your videos, but it also allows you to do it in less time. The best part? Zubittle is free! To use Zubtitle, all you have to do is upload your video file and let our state-of-the-art software work its magic, automatically transcribing and captioning your video in just a few seconds. After Zubtitle is done handling the heavy lifting, your job is simple 一 you’ll simply review your captions and make sure everything looks 100% perfect, using the best practices detailed above. If you see anything that you want to be edited, you can easily make those changes by simply pointing and clicking directly in the editor. You can edit the spelling/grammar, add emojis, or shift the timing of the subtitles.
Are you ready to use auto-captioning software to improve your video content?
Just log in! If you don’t have a Zubtitle account and you’re ready to start creating for FREE, sign up today!
And if you want to learn more about increasing conversions on social media, check out this video (and our Instagram):