How to Use Video on LinkedIn to Market Your Business

When it comes to marketing your business, LinkedIn is more powerful than ever. With over 1 billion users, it’s the go-to platform for professionals looking to network, build credibility, and generate leads.

And if you’re not using video on LinkedIn yet, you’re missing out.

Videos on LinkedIn get 3x more engagement than other types of content, making them one of the best ways to connect with your audience, boost visibility, and grow your brand.

Whether you’re just starting out with LinkedIn video or looking to level up your strategy, here’s how to create high-performing videos that will make an impact.

How to Use Video on LinkedIn to Market Your Business

1. Keep Your Videos Short & Engaging

LinkedIn allows videos up to 15 minutes, but shorter is better.

Here’s the sweet spot based on video type:

🎯 Awareness & Educational Videos – 30-90 seconds (LinkedIn recommends under 30 seconds for top-of-funnel content.)
🎥 Product Demos & Case Studies – 60-120 seconds (Just long enough to showcase value.)
📡 Live Videos & Webinars – At least 10 minutes (Live videos get 7x more reactions and 24x more comments than regular videos.)

👉 Pro Tip: Hook viewers in the first 3 seconds with a compelling statement, question, or bold claim.

2. Know Your Target Audience

If you want your LinkedIn videos to perform well, you need to know who you’re talking to.

Ask yourself:
✔ Who is my ideal customer or client?
✔ What challenges do they face?
✔ How can my video provide value to them?

The best-performing videos solve a problem, answer a common question, or share valuable insights. Spend time researching LinkedIn groups, trending discussions, and audience pain points to tailor your content accordingly.

3. Add an Attention-Grabbing Headline

With millions of posts in a LinkedIn feed, your video needs to stop the scroll.

Adding a bold, keyword-rich headline at the top of your video instantly boosts visibility.

🔹 Examples of Engaging LinkedIn Video Headlines:
✅ “3 Mistakes You’re Making in [Industry] (and How to Fix Them)”
✅ “The Secret to [Desired Outcome] in Just 60 Seconds”
✅ “Stop Doing This if You Want to Succeed in [Topic]”

You can easily add a headline to your video using Zubtitle — just upload your video, type in your text, and style it with your brand colors and fonts!

4. Use LinkedIn’s Personalized Video Messages

Want to stand out in a crowded inbox? Instead of sending another generic DM, try a personalized video message.

LinkedIn’s mobile app allows you to send short video messages directly to connections.

🎯 Why this works:
✔ More personal & engaging than text
✔ Higher response rate than standard DMs
✔ Great for networking & outreach

Whether you’re following up after an event, reaching out to potential clients, or introducing yourself to a new connection, a quick video message can leave a lasting impression.

5. Add Subtitles to Your LinkedIn Videos

🚨 80% of LinkedIn videos are watched on mute.

If your video doesn’t have subtitles, most viewers will scroll past without ever knowing what you’re saying.

Adding captions instantly makes your video more engaging and accessible. Plus, it increases watch time since people can follow along without sound.

With Zubtitle, you can automatically generate captions in seconds, customize fonts and colors, and even add animated subtitles for extra impact.

6. Optimize Your Video for LinkedIn’s Feed

For maximum reach and engagement, make sure your video is optimized for LinkedIn’s feed.

📌 Best LinkedIn Video Specs & Format:

• Aspect Ratio: 1:1 (square) or 16:9 (landscape)
• Resolution: At least 1080p for professional quality
• File Type: MP4 (best for LinkedIn)

📌 How to Get More Engagement on Your LinkedIn Video:
✔ Start with a strong hook in the first 3 seconds
✔ Include a CTA (Call to Action) – Ex: “Drop a comment below!” or “Follow for more tips!”
✔ Tag relevant people & use hashtags to increase visibility

Is LinkedIn Video Right for Your Business? (Spoiler: YES.)

If you’re serious about marketing your business on LinkedIn, video is a game-changer.

It helps you build authority, increase engagement, and reach more potential customers.

And the best part? With tools like Zubtitle, creating high-quality, optimized LinkedIn videos is easier than ever.

🚀 Ready to create LinkedIn videos that stand out?

Sign up for Zubtitle to automatically add captions, headlines, and eye-catching effects to your videos in just a few clicks. Try Zubtitle for free today!