Creating social media content for your brand or business can be satisfying and enjoyable… or it can be a time-consuming chore. It completely depends on what tools you use. As a social media content creator, you need to have the best resources to create the best content. Here at Zubtitle, we know all about the social media content process. And we’re here to share all of our best resources for social media content creators like you. Let's jump in!
Top Resources for Social Media Content Creators
Canva is a graphic design platform that was made for those of us who… aren’t graphic designers. With their drag-and-drop feature, alongside their premade layouts and templates, you can create professional-looking social media graphics easily. You can choose from their free and paid options, depending on your needs.
We recommend the paid option solely for the brand kit feature it includes where you can save your brand’s colors, fonts, etc. Plus, the paid option is only $12.99 per month and includes one-click design resize, over 4 million free photos and graphics, the ability to create custom templates, and more.
Alternative: Adobe Spark Post
Unsplash is a great spot to grab free stock photos that you can download and use for your social media content. It's great because they have an extensive pool of contributing photographers (over 110,000).
Alternatives: Pexels (with stock videos too)
Once you’ve created some amazing social media content, you need an easy way to distribute it. That’s where Buffer comes in! Buffer is a social media management service that helps you manage all of your social media accounts in one place. This tool helps you schedule your social media content and comprehensively analyze your results. Their plans start at $5 per month and include a free 14-day trial.
If you have purely audio content (like a podcast) that you want to share on social media, Wavve is the way to go. Wavve helps you leverage your brand’s audio content into social media videos that can drive more reach and engagement. You can create custom-branded animated videos formatted for any social media platform with just a few clicks. Wavve offers a free option and paid plans that start at only $12.99 per month.
We obviously can’t make a list of resources for social media content creators without mentioning how awesome Zubtitle is. If you want to quickly and easily edit your video content for social media, complete with auto-captioning and top border headlines, Zubtitle is the way to go. With our state-of-the-art software, Zubtitle optimizes your videos for social media in just minutes. And the ability to easily add captions is more important than ever these days, since over 80% of social media videos are now watched on mute.
With our free plan, you can create two videos per month. To create up to 10 videos per month (and remove the Zubtitle watermark), check out our standard plan.
For those of you creating video or podcast content, the good news is that it's easy to repurpose these types of content in many ways. Duplikit is a tool that can help you do this. Be sure and check out their Video to Blog and Podcast to Blog features, allowing you to convert your speech from these forms of content into a text blog post and use this to boost SEO on your website.
With this tool, you can easily add campaign parameters to URLs so you can track custom campaigns in Google Analytics. For more information on creating custom campaigns through Google Analytics, check out this resource.
Linktree is basically a dedicated landing page for all of the links you could possibly want to share on social media. It allows you to connect your audience to all of your content using just one link. Creating your own Linktree only takes a few seconds, and their basic plan is free!
Alternatives: Tap.bio, Wavve.link (for podcasters)
When you’re creating lots of content and juggling a ton of different projects, organization is vital. That’s why you need a little help from Asana (or a similar software). Asana is a project management tool designed to help teams and individuals organize, track, and manage their work. Their free tier is perfect for managing tasks and to-dos (and allows you to collaborate with up to 15 teammates). If you want more features, their next tier starts at $10.99 per month.
When you share links to your website (or other content) on social media, it doesn’t look great to share a long URL. Plus, there’s no way for you to tell how much traffic you’re driving through that link. That’s why Bit.ly exists. Bit.ly is a URL shortening service and link management platform. When you paste a URL into Bit.ly, you get a shortened URL. You can then customize the backend of the URL and track clicks on the link.
Bit.ly allows you to create unlimited shortened links on their free plan, as well as 50 customized links per month. If you want the ability to customize more links, you can upgrade to their paid plan (which starts at $29 per month).
It’s your turn, social media content creators! What are your go-to resources? Share any that we missed in the comments!
And if you want to use Zubtitle to create social media videos, sign up for an account here. You can start creating for free!