Viral Instagram Reel Ideas for Any Niche

Instagram Reels are key when it comes to organic reach, engagement, and growth on Instagram. But in order to get the most eyes on your Instagram Reel (and even have the chance to end up with a viral Reel), you have to leverage current trends. 

We know it can be hard to stay on top of the most recent viral Instagram Reels. After all, they change every few weeks. That’s why we’re here! We’ve rounded up some viral Instagram Reel ideas that are perfect for any niche. Keep reading for Instagram Reel inspiration!

Viral Instagram Reel Ideas for Any Niche

Trend: I’m Not Judging You

This audio clip has gone viral on both TikTok and Instagram and is being used by tons of creators. The audio is simply a man saying, “Ya know, and I’m not judging you but I’m just saying… everyone else is gonna.” Creators are using this sound primarily in funny lip-sync videos with text on-screen describing what it is that they really are judging. 

You can use this viral Instagram Reel idea to playfully address common mistakes you see amongst others in your niche or a typical misconception that you want to highlight. It’s a great opportunity to create a fun, lighthearted video that still educates your audience. You can even use the caption as a place to expand and provide even more value. Here’s a great example from a realtor:

Credit: @kendrabajcar_realtor on Instagram

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Click here to use this viral Instagram Reel idea.

Trend: Golden Hour

This sound has absolutely blown up on Instagram with more than 1.3 million Reels currently using it. This pretty, calming piano instrumental was originally shared in a video suggesting a Spotify playlist to listen to when you’re trying to focus on work. That origin story makes sense because this song is enjoyable to listen to without taking away any focus from the video itself. 

That means this sound is perfect for visually pleasing and aesthetic video content. You could use this as background music over footage from a recent trip, a recipe walkthrough, a home renovation, or a new product drop. The sky’s the limit with this Instagram trend. Here’s a great example from a food vlogger:

Credit: @fayette_nyehn on Instagram

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Click here to use this viral Instagram Reel idea.

Trend: I’ll Just Do It

This viral Instagram Reel pulls its source material from a funny clip of Will Ferrell in Step Brothers. The clip shows Will Ferrell’s character nervously hyping himself up to sing. Creators are using this CapCut to lightheartedly (sometimes jokingly) share something that makes them nervous or stressed. 

You can use this viral Instagram Reel idea in so many ways. For example, you could use the CapCut over footage and on-screen text that candidly explains something coming up that you’re nervous about, like a big launch or a new product. Or you could use it as an opportunity to educate your ideal audience on something they’ll likely experience within your niche that could make them nervous — don’t forget to use the caption to provide further advice. The below Reel from a hair stylist is a great example of how to use this sound for value content: 

Credit: @theblondecurse on Instagram

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Click here to use this viral Instagram Reel idea.

Trend: Nope, Don’t Like That

If you’re a fan of The Office, you’ll recognize this audio immediately. This viral Instagram sound features Michael Scott, Steve Carell’s character on the show, making it very clear how much he does not like… something. Creators are mostly using this as a lip-sync in funny videos designed to show something they don’t like or don’t agree with.

No matter what your niche, you can use this sound to humorously share a challenge that you face in your business, common misconceptions you see in your niche, or annoying situations that you run across regularly. Here’s a great example from a photographer: 

Credit: @krisarphotography on Instagram

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Click here to use this viral Instagram Reel idea.

What are your favorite viral Instagram Reel ideas right now? Tell us in the comments or on Instagram! 

And don’t forget to use Zubtitle for all of your video editing and optimizing needs. Sign up for a free account today and start creating instantly.