What NOT to Do in Social Media Videos in 2024: Avoid These Pitfalls for Viral Success

As we navigate the ever-evolving landscape of digital content creation in 2024, it's crucial to stay ahead of the game. While we're all about what to do to make your videos shine, let's take a little detour and talk about what NOT to do. Buckle up because we're about to uncover the pitfalls that could turn your social media dreams into cringe-worthy nightmares. Ready? Let's dive in!

What NOT to Do in Social Media Videos in 2024: Avoid These Pitfalls for Viral Success

1. Ignoring the Caption Game

Captions aren't just an accessory; they're the secret sauce that can elevate your video to viral stardom. So, what's the first no-no in 2024? Ignoring the caption game! Think of captions as the witty sidekick to your video superhero. They grab attention, keep viewers engaged, and allow your entire audience to appreciate your video even if they’re watching on mute (which 80% of people do). Neglecting captions is like leaving your audience in the dark – and in the fast-scrolling world of social media, that's a recipe for invisibility.

Pro tip: Make sure you’re using an AI-powered video captioning tool (like Zubtitle) to make your video content creation faster than ever.

2. Vertical Video Vertigo

Let's get one thing straight – vertical videos are the real MVPs of social media. But here's the catch: shaky, poorly framed vertical videos are a one-way ticket to the scroll-away zone. In 2024, with the abundance of tools and editing apps at your fingertips, there's no excuse for vertigo-inducing footage. Invest some time in stabilizing your shots, framing your content, and making those vertical masterpieces visually appealing. Your viewers will thank you, and your videos will stand tall in the social media crowd.

3. Sound Off, Engagement Off

Picture this: a video with fantastic visuals but no sound. Uh-oh! In 2024, sound plays a pivotal role in engaging your audience. While it’s absolutely necessary to include captions, in case your viewers are in a situation where they have to watch your video on mute, you also can’t neglect the auditory experience. It’s a little bit like throwing a silent party – it might look cool, but it's missing the vibe. Make sure your videos are audible, whether it's through catchy background music or the sound of your voice. Remember, engagement thrives when the sound is on, so don't let your videos fall into the silent abyss.

4. Overdoing the Filters and Effects 

Filters and effects are like the spice in your video recipe – a little goes a long way. But here's where some content creators miss the mark: overdoing the filters and effects. We get it; those augmented reality filters are fun, but too many can be overwhelming. And 2024 is going to be all about authenticity. Your audience wants to see you, not an unrecognizable avatar. Strike a balance, enhance, but don't overshadow. Let your personality shine through, and your audience will connect with the real you.

5. Ghosting Your Audience

Social media is a two-way street, friends! Ghosting your audience by ignoring comments, messages, or engagement is a major don't in 2024. Building a community is not just about posting content; it's about fostering a conversation. Respond to comments, ask questions, and acknowledge your audience. The more you engage, the more invested your followers become. So, ditch the ghost mode and let your audience know you're there, ready to interact and build meaningful connections.

6. Skipping the Trends Train

Social media is a trend playground, and skipping the trends train is a surefire way to get left behind. If there's a viral dance, a popular hashtag, or a trending sound, hop on board! Ignoring trends might make your content seem outdated or disconnected. Embrace the trends, put your unique spin on them, and watch your videos ride the wave of popularity. In 2024, staying relevant means staying trendy – all aboard!

7. Rushing the Editing Process

​​In the race to post that next viral video, some creators fall victim to the editing time crunch. Rushing the editing process can lead to sloppy cuts, awkward transitions, and missed opportunities for perfection. Take the extra effort to polish your video and pay attention to the details. Remember, quality over quantity always wins the social media race.

Of course, a well-edited video doesn’t have to mean a ton of time invested. Especially when you use a video editing and optimization tool like Zubtitle. When you use Zubtitle to edit your video, you can automatically add animated captions, create a headline, include progress animations, upload your logo, and trim and resize your video in just a few clicks! You can even use our AI tools to automatically generate hashtags, titles, social posts, and more. 

Are you ready to succeed with your social media videos in 2024?

Sign up for a free Zubtitle account today to get started! With our free plan, you can create two videos per month. To create up to 10 videos per month (and remove the Zubtitle watermark), check out our standard plan.