Why You Should Create Video Content for X

A lot has changed since Elon Musk took over Twitter and rebranded it as X. The platform has undergone major transformations, including shifts in monetization, content strategy, and user engagement.

One of the biggest takeaways? Video is now a key focus on X.

With the rise of longer video uploads, a growing revenue-sharing program, and an emphasis on creator incentives, now is the perfect time to start posting video content on X.

In this guide, we’ll break down why video on X matters, how you can monetize your content, and the best ways to optimize your videos for maximum engagement.

Why You Should Create Video Content for X

Why Video Is Taking Over X

Elon Musk has made it clear: he wants X to compete with YouTube and other video-first platforms. In 2023, X expanded its video capabilities, allowing users to upload:

✅ Long-form videos — Subscribers to X Premium (formerly Twitter Blue) can now post videos up to two hours long.
✅ Full-screen video playback — Improving the user experience for video consumption.
✅ Better video discovery — X is actively pushing video content through its algorithm.

With these updates, video is becoming a major player on X, making it an ideal time to start leveraging the platform for content creation.

Monetization on X: How to Earn from Video Content

If you’re a creator looking to monetize your content, X has introduced several revenue-sharing opportunities:

💰 Ad Revenue Sharing — Creators who are part of X Premium and X’s ad revenue-sharing program can earn money from ads displayed in their reply threads.
🎟 Subscriptions — X allows creators to offer paid subscriptions for exclusive content.
💡 Tips & Direct Payments — Users can send one-time payments directly to creators.

Unlike YouTube or TikTok, where monetization comes primarily from in-video ads, X’s approach focuses on ads in the reply section, making engagement crucial for earnings.

What does this mean for video creators? If your videos spark conversations, drive replies, and keep users engaged, you’ll increase your revenue potential.

Why You Should Start Posting Video Content on X Now

Less Competition, More Visibility

While YouTube and TikTok are saturated with video content, X’s video ecosystem is still growing. That means early adopters have an advantage in standing out and gaining traction.

Algorithm Boost for Video

X’s algorithm favors high-engagement content — and video naturally drives more likes, replies, and shares than text-based posts.

X Is Prioritizing Creators

Musk has repeatedly stated his goal of making X a creator-first platform. If the company continues to roll out new monetization tools and discoverability features, creators who establish themselves now will benefit the most in the long run.

How to Optimize Your Video Content for X

To stand out on X, your videos need to be eye-catching, engaging, and optimized for the platform. Here’s how to make sure your content performs well:

🎯 1. Add Subtitles & A Headline

Since most users scroll through X with the sound off, captions are essential for making sure your message gets across.

With Zubtitle, you can:
✔ Automatically generate subtitles in seconds.
✔ Customize your captions with brand colors, fonts, and animations.
✔ Add an attention-grabbing headline to make users stop scrolling.

📱 2. Format Your Videos Correctly

• X supports both horizontal (16:9) and vertical (9:16) formats, but vertical performs better on mobile.
• Keep videos short and punchy — under 2 minutes tends to work best.
• High-quality resolution is key — aim for at least 1080p.

🧠 3. Use AI to Create More Content in Less Time

Don’t have time to brainstorm titles, captions, or social media posts? Let AI handle it!

With Zubtitle’s AI tools, you can:
🚀 Instantly generate engaging video headlines.
🚀 Automatically create captions & social media posts.
🚀 Repurpose long-form content into multiple short clips.

🔥 4. Encourage Engagement (for Higher Earnings)

Since ad revenue on X is tied to engagement, the more replies your videos get, the more you can earn.

To boost interaction:
✔ Ask a question or invite discussion in your video.
✔ Use polls or reply incentives to encourage comments.
✔ Respond to replies to keep conversations going.

Is X the Next Big Platform for Video Creators?

While X isn’t replacing YouTube or TikTok anytime soon, it’s becoming a viable option for creators looking to diversify their content and revenue streams.

With its growing video capabilities, creator monetization, and algorithm boost for engaging content, X is proving to be a platform worth watching.

So, if you’re not already posting video content on X, now’s the time to start!

🚀 Want to make your X videos stand out?

Sign up for Zubtitle to automatically add captions, headlines, and eye-catching effects to your videos in just a few clicks. Try Zubtitle for free today!