Did you know that users view more than 1 billion hours of video each day on YouTube? How about the fact that viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text form? All of the current research conclusively proves that leveraging video content is now one of the best ways to grow your business.
Of course, that’s easier said than done. How exactly do you effectively use video content in your marketing strategy? One of the best ways to figure out what’s trending and learn how to create premium video content is by watching other successful entrepreneurs’ videos.
That’s why we’re taking a look at how a few entrepreneurs are leveraging video content to grow their business… and how you can create engaging videos too!
Richard Moore is a sales strategy coach and business mentor who specializes in online engagement. His clients range from startup to 9-figure businesses, and he’s been featured in Forbes, Influencive, Inc., and Huffington Post.
If you check out Richard’s LinkedIn videos, you’ll notice two major things right away: the consistency and the engagement. He posts dynamite video content on almost a daily basis and engages constantly with his community (both by replying to comments on his own videos and liking/commenting on posts from other entrepreneurs).
Richard also adds captions to his videos using Zubtitle. Why is that vital? Because over 80% of social media videos are watched on mute. By including captions, Richard ensures that his followers can watch his videos even if they can’t turn on their volume. Check out the example below:
Miriam Bulcher is a luxury portrait/headshot photographer and a personal branding specialist. Her specialty is in photo sessions that include professional hair, makeup, and in-home wardrobe styling.
Miriam is a perfect example of mixing professionally-shot videos that are staged in front of an attractive background with videos that are filmed on the fly or in front of a less-than-pristine backdrop. The result is that you, as a viewer, feel comfortable and like you know Miriam after watching even just a couple of videos.
Miriam typically uses her videos to provide value to her target audience and create community. She almost always ends her videos by asking viewers to comment below or give her feedback on what topics they would like covered in future videos. Check out the video below for a great example:
Abdurahman Afia is the Co-Founder and managing partner of i2i, a leadership development company specializing in custom-made solutions for organizations around the world. He has over 19 years of experience in leadership development, career success and cross-cultural coaching.
Abdurahman does an excellent job of using his video content on social media to direct his audience to his YouTube channel or to tease an upcoming webinar, which is a great way to leverage video content to grow your business. He also includes his brand’s logo in every video and tends to use neutral backgrounds, which keeps them distraction-free and helps the viewer focus more on the message of the video. Here’s a great example of one of his videos:
Alex Minor is a video strategist who runs a video marketing agency called Eye AM Media. He creates video content to help executives, coaches, and small businesses build unforgettable brands.
Alex does an incredible job of putting a nice mix of video content out there, format-wise. If you scroll through his LinkedIn, you’ll see some interview videos that feature him and a guest, some with just Alex set up in a studio, and even some handheld videos of him walking around his home or office. If you’re only going to check out one of his videos, make it the video business card for his video marketing agency. It’s guaranteed to give you great ideas on how to take your digital business card to the next level.
Shaneé Moret is a cancer survivor, speaker, growth strategist, and Founder at Growth Academy. She leads a team that drives growth for health/healthcare companies and generates 10M+ views per month on her LinkedIn content.
Shaneé’s video content is based on a belief in the power of storytelling. Shaneé has shared that she believes content needs to be authentic, heartfelt, and educational, rather than just informative, and her videos reflect that. She also uses her videos to network and build a community, instead of trying to sell a product or service. Her videos are often informally shot or live. Here’s a great example of her video content:
Jordan Mendoza is a sales and training professional with over 25 years of experience in sales and marketing. He’s also a digital marketing trainer, a personal branding strategist, and host of the Blaze Your Own Trail podcast.
Jordan is regularly churning out quality video content, most of which is filmed in the same place, which lends a great sense of consistency to his videos. He recently created a bunch of Instagram videos for the #30daysofvideos challenge where he talked directly to his audience every day, providing them with valuable content and building a sense of community with his social media followers. Here’s a great example:
Dr. Natalia Wiechowski is a LinkedIn strategist, personal branding consultant, keynote speaker, bestselling author, and founder of Think Natalia. She teaches coaches, consultants, and other experts how to use organic LinkedIn marketing and lead generation to get their businesses to the next level – and all of that while making a difference to the world – an obsession that arose after leaving her own corporate career at the age of 29.
Natalia’s videos are both aesthetically-pleasing and valuable. She provides tips and ideas that are important to her target audience in videos that are shot in front of a branded background and edited to include her brand colors on the top and bottom borders. Natalia also organically and naturally includes a call-to-action at the end of her videos, usually by asking her viewers to like/comment and subscribe to her page to see more of her videos. Watch this video for an example:
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