Did you know that there are 244.4 million digital video viewers in the US? When it comes to marketing yourself on LinkedIn, video content is one of the most vital pieces – one that you may not even be producing.
(See also: Why LinkedIn Video is Crucial for Marketers)
One reason that many marketers still haven’t jumped on the video content train (despite all of the statistics showing that they should) is the intimidation factor. Not only do you have to film yourself and put that out there for the world to see, but you also have to figure out all of the technical nuances and strategies that are unique to video marketing.
If you’re one of those people, it’s time to start learning right now how to market your business or brand with video content. And one of the best ways to learn is by example. So we’ve compiled a list of the top five marketers who are crushing it with LinkedIn video (and one key takeaway from each that you should be implementing in your own video marketing).
Curt is a Gallup-Certified Strengths Coach who has built three successful businesses throughout his career. These days, his focus is on helping business owners and executives live the Freedom Lifestyle.
Curt’s titles and borders on his videos are dynamite. He includes his brand colors, makes the subject of the video obvious right there at the top, and chooses awesome fonts.
Curt also adds captions on the bottom border of his videos using our tool, Zubtitle. On LinkedIn, videos auto-play in a person’s feed, but they are initially muted. Curt uses these captions to not only capture his audience’s attention but also to allow his followers to consume his content, even in those times when they can’t watch with the sound on.
Check out an example of one of his videos below:
Dr. Natalia Wiechowski is a personal branding consultant, keynote speaker, LinkedIn strategist, and founder of Think Natalia. Her focus is on coaching individuals who have left corporate careers to do their own thing–an obsession that arose after leaving her own corporate career at the age of 29.
Natalia’s videos are a great example of organically and naturally including a call-to-action at the end. Why is this important? Research shows that viewers are 95% more likely to remember a call to action after watching a video, compared to 10 percent when reading it in text format. Watch her video below to see how she invites viewers to like/comment after finishing the video and subscribe to her page to see more.
Richard is a sales strategy coach and business mentor who specializes in online engagement. His clients range from startup to 9-figure businesses, and he’s been featured in Forbes, Influencive, Inc., and Huffington Post.
When it comes to Richard’s LinkedIn videos, there are actually two key takeaways: consistency and engagement. If you go to Richard’s LinkedIn page and take a quick scan through his recent posts, you’ll see how consistently he’s posting valuable video content for his audience.
If you look at his activity on LinkedIn, you’ll see a similar pattern. Richard is constantly engaging thoughtfully, not only by replying to comments on his own videos, but also by liking and commenting on other professionals’ LinkedIn content. As a result, Richard has built a community that is highly engaged and both references and supports his work.
Stapho co-founded The Marketing Family Ltd. This agency turns CXOs and founders into LinkedIn thought leaders as part of a holistic Lead Generation approach. Their method combines creating impactful LinkedIn Content, engagement hacking, and target outreach with world-class, converting copy. Stapho has more than 4 million views on his personal LinkedIn content. However what is even more impressive is that his clients have received more than 70k views within the first month of posting and generated 5-10 qualified sales calls per week for their clients.
Fun fact: before building his agency, Stapho trained Brazilian Jiu Jitsu full-time.
The thing that Stapho does best is this: variety! His videos range from casual content shot on a mobile phone while he’s walking around and talking, to interviews, to information-heavy tutorials that include demonstrations on his computer. But whatever he posts, two things stay consistent: he always talks to his ideal customers and he never forgets to caption his videos.
The video below is an excellent example of one of his tutorial videos. Stapho’s face is still on the screen, giving the viewer a human to connect to, while he also shares his screen so that his audience can actually see the information being discussed.
(Pro tip: Use Loom to record your screen just like Stapho.)
Ana is a career advisor and interview coach who specializes in LinkedIn personal branding. Her passion is helping hustlers tell their career story and get hired.
Ana is all about the human behind the brand and marketing peoples’ stories. And that shows in her videos. Unlike many LinkedIn videos, Ana’s are typically not recordings of her speaking at events, nor are they overly-produced. Instead, most of her videos simply consist of her sitting in her office and talking (seemingly, directly to you). After watching a couple of her videos, you feel like you know her. Her personality shines through, which leads to the building of meaningful relationships with her viewers.
Here at Zubtitle, we make it easier for marketers to create effective video content for LinkedIn. When you use Zubtitle, you can quickly and easily add captions to your videos so you can increase engagement with your audience. Check out this previous blog post to learn more about adding captions to your LinkedIn videos.
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