How to Get More Views on TikTok

If you want to get more views on TikTok, you need to know how to optimize your content. We've got some easy tips and tricks to help.

October 27, 2023
5 min read
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How to get more views on TikTok

We know everyone wants to get more views on TikTok. The best thing about TikTok is that creators tend to see high organic reach on this platform. That means you have the potential to gain a large following without spending much (or any) money on advertising. But, if you want to get a lot of views, you still need to know how to optimize your content.

The good news is that there are several easy tips and tricks you can implement to help you get more views on TikTok. And we’re here to give you the details. Just keep scrolling!

How to Get More Views on TikTok

Include a Hook

To get more views on TikTok, make sure you always engage your viewers immediately (meaning in the first couple of seconds). Your goal should always be to get as many viewers as possible to watch until the very end of the video.

The number of people who watch all the way to the end is known as your completion rate. And your completion rate is extremely important when it comes to the TikTok algorithm. The higher your completion rate, the better your chances of ending up on the For You page. And, in turn, that ensures more views on your TikTok videos.

Use a Trending Sound

TikTok is all about sounds and music. And that’s why trending sounds are often responsible for TikTok videos going viral. If you want to get more views on TikTok, one of the best things to do is to plan your content with trending sounds in mind.

Just visit the Add A Sound section (located on the right side of the recording screen) and scroll through the current trending sounds. Seeing what sounds are currently popular can help you brainstorm content that’s creative and more likely to increase your views.

Target Your Audience With Hashtags

One of the coolest things about TikTok is its ability to suggest hashtags based on keywords in your caption. When you’re deciding on what hashtags to include, it’s best to choose mainly targeted, niche hashtags that are directly relevant to your video and have a 5-6 figure search count.

With that being said, it’s also worth including a couple of trending hashtags (so long as they’re relevant to your content). Always take a quick scroll through the trending hashtags section just to see if there’s one or two you could use. Sprinkling trending hashtags into your content, even just from time to time, can really help accelerate your growth and get more views.

Collaborate With Other Creators

TikTok is big on collaboration. If you’re trying to get more views on TikTok, the benefit of collaboration is obvious: the more users who are sharing and promoting your video, the more views you’ll get. When you work with another creator, you get exposure to an entirely new audience (who may then become a part of your audience).

If you want to collaborate with other creators, try creating a hashtag challenge together, appearing in each other’s videos (you can tag each other’s usernames in the caption), or creating a duet.

Add Video Subtitles

There are plenty of compelling reasons to add subtitles (or captions) to your TikTok videos. They’re great at capturing attention, they’re helpful when people are browsing on mute (about 80% of users do), and they can give you an edge on the competition by making your videos stand out. And all of those things can directly influence how many views you get on TikTok.

The best way to add high-quality captions to your TikTok videos without wasting a ton of your precious time is with Zubtitle. Zubtitle’s state-of-the-art software makes it quick and easy to add subtitles to TikTok videos. For more information on Zubtitle’s capabilities (and a full walkthrough on adding captions to your TikTok videos), check out this blog post.

Do you want to get more views on TikTok?

What are your best tips and tricks for growing your following on TikTok? Share yours in the comments!

And don’t forget — if you want to add captions to your TikTok videos with Zubtitle, you can sign up for an account and start creating for FREE

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