Best LinkedIn Video Tips for Marketing Your Business

When it comes to marketing your business, LinkedIn is an absolute must. First of all, the potential reach on the platform is huge — the stats show that two professionals join LinkedIn every second. It’s also a fantastic place to use video content to connect with your target audience. Studies have shown that videos on LinkedIn actually get 3x as much engagement as other types of content.

Do you want to get started marketing your business on LinkedIn with video? Or maybe you’re already using video on LinkedIn, but you want to take your marketing on the platform to the next level? Wherever you’re at with LinkedIn, we’ve got some of our best tips to help you optimize your LinkedIn video marketing. 

Best LinkedIn Video Tips for Marketing Your Business

Try to Keep Things Short & Sweet

LinkedIn allows for longer videos (up to 15 minutes), but if you spend a few minutes scrolling through your LinkedIn feed, you probably won’t find many videos that even make it close to that 15-minute mark. The approximate length you should aim for will depend on the type of video you’re using and what its purpose is.

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LinkedIn itself recommends that you keep videos under 30 seconds if they’re top-of-funnel kind of content. That pretty much includes any brand awareness or educational videos. If you need to, you can push it up to 90 seconds. Studies have shown that 30-90 seconds is the optimal length, with 80% of viewers saying they’re happy with that runtime. The exception to this rule is live videos. If you’re going live on LinkedIn, it’s recommended that you stream for at least 10 minutes.

Know Your Target Audience

If you don’t know precisely who your audience is and what they want, you’re never going to achieve maximum success on LinkedIn. The only way to create content that your audience will love (and watch, and engage with, and share) is to know what kind of content they want to see, what will provide value to them.

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In order to create these kind of highly targeted videos, you have to understand the desires, preferences, and needs of your target audience. That’s why it’s so important to spend the time on market research, whether you’re just getting started on LinkedIn marketing or anytime you’re re-vamping your social media marketing strategy.

Use a Headline

Did you know that the average person scrolls through approximately 300 feet of social media content daily? That’s why a headline at the top of your video can be such a game-changer. By adding an eye-catching, interest-piquing headline to the very top of your video, you’re more likely to stop fast-scrollers on LinkedIn. When you’re crafting your headline, make sure to use keywords (keeping your target audience in mind), provide value, and create a sense of urgency.

Once you’ve created a compelling headline, add it to the top of your video easily with Zubtitle! All you have to do is sign into your account, upload your video, and start editing! Within the Zubtitle editing menus, you can add your title, customize the style, fine-tune its positioning, etc. For a detailed walkthrough on adding a video headline with Zubtitle, just click here.

Pro tip: Don’t forget that you can also resize your video with Zubtitle so that it’s optimized perfectly for LinkedIn! Our tool makes it easy to resize with just one click. For a breakdown of social media video sizes, check out this article. 

Send Personalized Video Messages

Did you know that you can actually send a personlized video message on LinkedIn instead of just a written message? This is a great option to take advantage of on the platform that not many people are using yet.

Personalized video messages are a refreshing change of pace from the sales-y, dime-a-dozen DMs. They allow for a more personal connection and catch the attention more, especially if someone’s not inclined to read through tons of messages on a daily basis. For more tips on sending great personalized video messages on LinkedIn, check out this blog post.  

Include Subtitles

Adding subtitles to your LinkedIn videos isn’t just a fun option… it’s absolutely crucial. 80% of social media videos are watched on mute, and LinkedIn is no exception. In fact, videos on LinkedIn typically autoplay on mute. That means you could miss out on a huge portion of your audience. Adding subtitles allows you to grab their attention and spark their interest enough for them to unmute and continue watching. And we’ve made it easy to do with Zubtitle.

‍Zubtitle is ​​the first automated, on-demand social media video tool that automatically transcribes the speech in your video and converts it to subtitles. Zubtitle also makes it easy to edit your video for social media, including resizing your video with one click, adding your brand’s logo, inserting a progress bar animation, and more. Ready to start creating social media videos that stand out? Click here to sign up for a free account. 

Are you ready to start marketing your business on LinkedIn with video?

If you want to use Zubtitle to quickly caption, resize, and optimize your videos for LinkedIn, you can sign up for a free Zubtitle account today to get started! And if you want to learn more about growing your business on LinkedIn, check out this video: