Here’s the tricky thing with creating video content for social media: every social media platform is different, so your video has to be optimized for the platform you plan to share it on… but if you have to create a whole new video for every platform multiple times a week, you’re going to waste precious hours of your life. Repurposing the same video for multiple platforms is the smartest way to go but can still be time-consuming if you don’t know how to repurpose your video content easily.
Well, that’s why we’re here! We’ve created Zubtitle with multiple features that make it incredibly easy for you to edit, optimize, and repurpose your video content with just a few clicks so that you can create social media content that stands out and helps you scale your brand.
How to Repurpose Video Content Easily (with Zubtitle)
Click the Add New Video button on the right-hand side of the screen. As soon as you upload, you’ll have the option to trim your video’s length. Just use the sliding bar and click the Start Editing button when you’re done.
This feature makes it easy to quickly repurpose your videos for different social platforms, since you can adjust the length to fit the requirements of your chosen platform — and it only takes a couple of clicks! Try taking one long video (like a YouTube video) and trimming it into multiple micro-videos that are perfect for platforms like TikTok and Instagram where short-form videos thrive. Now, creating several short videos from one long video is easier than ever when you use the Duplicate function (more about that in a minute).
3. Resize your video
Another feature that makes it incredibly easy to repurpose video content with Zubtitle is the ability to resize. The fastest way to resize your video is by choosing a template from the Default list. To make this process as efficient as possible, we’ve included the option to sort the Default templates by aspect ratio and/or the desired platform. There are also three main styles for the Default templates: Focused, Minimal, and Outspoken.
Keep in mind that you can also adjust the aspect ratio by navigating to the Resize pane of the editor. Whether you’re on the Templates screen or the Resize screen, we’ve made it easy to choose your video size based on which platform you’re currently repurposing for. There are four sizes to choose from. Portrait (4:5) is best for your Instagram feed, Square (1:1) is great for Facebook, Instagram, or LinkedIn, Vertical (9:16) is perfect for TikTok or Instagram Stories, and Widescreen (16:9) is ideal for YouTube.
4. Duplicate your video
And now for the best part… at any point in the editing process, you can choose to use our new Duplicate function. The Duplicate button is located in the upper right corner of your screen, and clicking it allows you to immediately duplicate your video project, making it easier than ever to easily repurpose video content with Zubtitle. In fact, you could use the Duplicate button to turn one single video into 10 videos in just a few minutes. How? Let’s walk through it!
So let’s say you take one longer video that you want to turn into micro-videos. You can start by uploading that video and duplicating your project five times, each with a different section trimmed. Each time you duplicate and trim one of those videos, you can apply a pre-made template that’s perfectly styled and sized for your chosen platform (let’s say LinkedIn). In only a couple of minutes, you’ve got five different LinkedIn videos ready to go.
Now, take those five video projects and duplicate each of them. You’ve already trimmed them so all you have to do to each micro-video is apply a new template (let’s say this time you want to put them on TikTok). So apply a TikTok template to each one and voila… you’ve got five more videos ready to post on TikTok.
5. Download your new videos
For each video, simply select the download button in the upper-right hand corner to render your video and download it to your computer or device. Now you’re ready to repurpose your original video across multiple platforms!
Are you ready to repurpose video content easily with Zubtitle?
Just log in! If you don’t have a Zubtitle account and you’re ready to start creating for FREE, sign up today!
And if you want to learn more about repurposing video content, check out this video (and our Instagram):