What You Need to Know for Video on LinkedIn

If you’re not already active on LinkedIn, it’s time to jump onboard. Statistics have shown that two professionals join LinkedIn every second. That’s a lot of potential reach. Plus, LinkedIn is a great platform for video content — video posts receive three times more engagement than text posts. You can even take videos that you’ve already created and repurpose them for LinkedIn. But how do you ensure your LinkedIn videos are successful? We’re here to tell you everything you need to know for video on LinkedIn.

What You Need to Know for Video on LinkedIn

Keep it short

LinkedIn may allow for longer videos (up to 15 minutes), but the most successful ones stay far away from that length. Exactly how long your video should be will depend on the purpose of your video. If your video is designed to support brand awareness, try to keep it under 30 seconds. If it’s designed to achieve upper-funnel marketing goals (like lead generation), stick to a 30-90 second runtime.

Pro tip: Want to quickly trim down a longer video so that it’s perfect for LinkedIn? It’s easy with Zubtitle! 

Establish yourself as an expert

LinkedIn videos are a great place to establish yourself as an expert, provide educational content, and offer value to your target audience. The most successful videos on LinkedIn typically focus on educating first and selling second. 

When you’re planning your video content for LinkedIn, take some time to think about who your audience is on the platform, what they care about, and what problem you can help them solve. Then use those answers as a guidepost to creating and sharing video on LinkedIn that will draw your target audience in with valuable information and then educate them, demonstrating how your expertise could benefit them. 

Use subtitles

Adding subtitles to your LinkedIn video isn’t just a fun option… it’s absolutely crucial. 80% of social media videos are watched on mute, and LinkedIn is no exception. In fact, videos on LinkedIn typically autoplay on mute. That means you could miss out on a huge portion of your audience. Adding subtitles allows you to grab their attention and spark their interest enough for them to unmute and continue watching. And we’ve made it easy to do with Zubtitle.

‍Zubtitle is ​​the first automated, on-demand social media video tool that automatically transcribes the speech in your video and converts it to subtitles. Zubtitle also makes it easy to edit your video for social media, including resizing your video with one click, adding your brand’s logo, inserting a progress bar animation, and more.

Mix it up

When it comes to the types of videos you use on LinkedIn, it’s always a good idea to keep things fresh by creating a variety. Get creative and try some different things. You could create very casual, mostly un-edited videos shot on the go, film an interview, sit down and speak directly to your followers, or even do a screen recording of your computer using a tool like Loom to give your audience a tutorial (make sure to include your face so viewers have a human to connect with).

Engage

LinkedIn is all about community and networking. So it should come as no surprise that one of the keys to video success on LinkedIn is engagement. Be sure to engage thoughtfully with your audience. Reply to any comments that you get on your posts, like/comment on posts from other people in your network, and re-share posts that would benefit your audience.

Engaging and connecting with your audience is the best way to build a strong community that regularly engages with your content and convert followers into customers.

Are you ready to use video on LinkedIn?

If you want to use Zubtitle to quickly caption, trim, and optimize your videos for LinkedIn, you can sign up for a free Zubtitle account today to get started! And if you want to learn more about growing your business on LinkedIn, check out this video: